Recipe
This was a rebrand where I was to use the logotype that was already in place and come up with a new identity based on the city's mascot - the dragon. The client, my boss at the time, a.k.a "Bike Mike" said, "I need a fat dragon on a cruiser", and that was all I needed to run with. Then he added, "I'm also going to need that dragon on a segway!" This was one of my first real Illustrator jobs and it was a blast to have this project to learn on.
The scope of this project was to design a character-like logo and incorporate the new identity across various print marketing materials as well as make an interactive website where the company's clients could plan and schedule their tours.
Ingredients
